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A massive survey of internet users reveals trends in social media usage across numerous platforms, ages, races, genders, population density and more. Which social media sites should you be focusing on for YOUR target market?
The Pew Research Center has released the results of a comprehensive social media survey, conducted over several years to evaluate which demographics were using social media, and on which platforms. Which social networking sites emerged on top?
Of the online adults surveyed at the end of 2012:
A decent amount of Americans appear to be using social media, but which demographics use social media in greater numbers?
It appears that women use social media 9% more than men do, at a whopping rate of 71%. Other frontrunners with the highest social network activity in their demographic include city dwellers (70%), Hispanics (72%) and adults with a household income below $30,000 annually (72%).
The most pervasive and consistent divider amongst social media users remains, unsurprisingly, their age. 83% of the young adult demographic (18-29 year olds) use social media, which is well over double the activity of online adults over 65 years old (32%).
When it comes to age, social media usage has regularly been divided on a sliding scale, with consistently less social networking activity as age increases. This has been the case since the survey began back in 2005. However, there have been several interesting age changes to note…
This could indicate an increasing trend of middle-aged social media users, a number which may continue to expand as the younger generation ages.
Aside from obvious division of age, there are still certain social media sites that attract specific demographics much more heavily than others. You may be able to better target your specific markets by keeping the demographic tendencies of each platform in mind:
Source: Pew Research Center
**Note: TrulyShare has re-blogged this content from docstoc.com Author: Docstoc ArticlesOriginal Publish Date: Tuesday, April 09, 2013 |
Thursday, June 13, 2013
INFOGRAPHIC: Survey Reveals Which Demographics Use What Social Media
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