Tuesday, July 16, 2013

5 Keys to writing better content



Website content is critical to all businesses that want to connect with both current and potential customers. In order to turn the web copy tides and keep all eyes on your site, here are five keys to producing better website content:


1. Snippets Are Better Than Novels

Being clear, concise, and engaging is important, but if all that quality content is delivered in bulky, Hemingway-style sentences, nobody’s going to read it.
Why? Well, nothing against great American authors, but the attention spans of Internet users are geared toward the short-and-sweet side of things.
Long form sentences are pretty daunting for people looking to gather bursts of information and then move on. So, help your audience get what they’re looking for by providing the goods within a reasonable amount of words.

2. Don’t Be A Rocket Scientist

Unless you’re actually writing copy that specifically pertains to rocket science, leave the complexities out of your content. Considering your company’s content is meant for the widest audience possible, use language that corresponds with your readers. 
This isn’t to say you should dumb down the eloquence behind your words, but rather find different, more general terms to express yourself, your products, your services, and anything else you’re trying to get across.
Besides, if readers need a thesaurus from one sentence to the next, they’re simply going to look for content that doesn’t require a companion text.

3. Take a Different Approach

The sooner you realize you’re not an authority on whatever content you’re about to throw into the Internet melting pot, the better. Chances are that whatever you’re about to post already exists in one form or another on the web. 
This is a good thing because it’s a chance to make your content shine in a different way. So, instead of writing the same “How To” article that ten other authors already wrote, try writing a “How Not To” article. 
Likewise, if every article that pops up in search engines is “The Benefits of,” try taking a “Pros and Cons” approach. By including what others forgot to mention, you’ll actually be adding something more to what’s already on the Internet.

4. A Little Humor Goes a Long Way

Two copywriters walk into a bar… Granted, this isn’t necessarily the type of humor you should be aiming for, but a little wit here and there will put your website content above the rest. 
Think about it, would your rather read a cut and dry article or a lively, snappy article bursting with witty insight? If your answer is cut and dry, then it’s amazing you’ve read this far. 
On that note, it’s also important to use humor sparingly and only when appropriate. If your content doesn’t call for irony, satire, or anything remotely considered humorous, then it’s best to save the stand-up comedy routine for another day.

5. Be Inspired

In the spirit of saving the best for last, the information above goes without saying that everything you write must be inspired in some way. 
If you don’t feel at least slightly passionate about the subject you’re writing on, then your time is better spent finding different subject matter. Believe it or not, the way you feel about your website’s content truly does come across in the writing.

By following just a few of the tips above, your company’s content will jump off the webpage as opposed to getting lost in the online shuffle.

After all, you made it through this article, didn’t you?

This article has been reblogged from a 3rd party. See the original post here

54 comments:

  1. Keep posting the articles,useful to every one.poloniaextra

    ReplyDelete

  2. all the words in simple way every one should understand easily.gayplaces2rent

    ReplyDelete
  3. What a good suggestion posted by the peoples.ixolite

    ReplyDelete
  4. Not only to read need to spread every one.
    imwithleia

    ReplyDelete
  5. Keep posting the articles,useful to every one.capiui

    ReplyDelete
  6. Information are more innovative and nice to read it.w7zt

    ReplyDelete

  7. Not only to read need to spread every one.
    prumos

    ReplyDelete

  8. all the words in simple way every one should understand easily.TheBigDb

    ReplyDelete
  9. Its really informative tutorial. Thank you for this tutorial .playertakesall

    ReplyDelete
  10. Not only to read need to spread every one.
    QiyueKuil

    ReplyDelete

  11. Keep posting the articles,useful to every one.
    Come2maniitsoq

    ReplyDelete
  12. Thank you for this guidance.its really informative for all..wfjnw

    ReplyDelete
  13. Not only to read need to spreed every one.Arayu

    ReplyDelete
  14. Thank you for this guidance.its really informative for all..
    lindseybortner

    ReplyDelete
  15. The information which you people are given are really superb..!!!hobojava

    ReplyDelete
  16. Keep posting the articles,useful to every one.limahotelbooking

    ReplyDelete
  17. I am so excited while I read all the comments.
    omgcow

    ReplyDelete

  18. its really informative tutorial. Thank you for this tutorial .hljhxzm

    ReplyDelete
  19. Technically very well above you said.ch-na

    ReplyDelete
  20. Its very useful if every one should follow this.aeroflight1

    ReplyDelete

  21. Nice post all information are useful to real life.itripchina

    ReplyDelete


  22. What a good suggestion posted by the peoples..qdseafood

    ReplyDelete
  23. Information are more innovative and nice to read it.quanchengreyi

    ReplyDelete


  24. Thank you for this tutorial.its really informative tutorial.konteynershop

    ReplyDelete
  25. Peoples are giving wonderful thoughts…ysssh

    ReplyDelete
  26. iias2013I'm so excited while I read all the comments

    ReplyDelete
  27. Information are more innovative and nice to read it.noah-koukishin

    ReplyDelete
  28. its really informative tutorial. Thank you for this tutorial .seed-music

    ReplyDelete
  29. Nice post all information are useful to real life.dhc9

    ReplyDelete

  30. Nice post all information are useful to real life...savaronarestaurant

    ReplyDelete
  31. Its really informative tutorial. Thank you for this tutorial .dsn027

    ReplyDelete

  32. Information are more innovative and nice to read it...imobiliarianiteroi

    ReplyDelete

  33. Nice post all information are useful to real life.gecpx

    ReplyDelete
  34. I am so excited while I read all the comments.wpzszk

    ReplyDelete
  35. Thank you for this tutorial.its really informative tutorial.a2zaupairs

    ReplyDelete

TrulyShare